Al Hilal, the most established football club in Sudan and BURRDA SPORT, an international sportswear brand with its roots in Qatar, have announced an exciting new partnership marking the sportswear brand’s first significant club partnership in Africa.
BURRDA SPORT becomes the club’s Official Kit Partner and will provide the club with a collection of home, away and third option match kits, training and travel wear to satisfy the club’s complete requirements for the upcoming season.
The collection includes a striking home match kit which features the traditional blue and white colours that are associated with the club. The collection of match kits are produced using light weight fabrics which will give the players comfort and flexibility of movement in hot and challenging playing conditions.
Ali Bota, Special Advisor to Al Hilal Club says, “We are very pleased to choose the internationally recognized BURRDA SPORT brand as our new Official Partner. All the match kits, training and travel wear we have received have been of a great quality and look and feel great. The players will enjoy wearing these products. As our club continues its growth, we look forward to a long and successful partnership together.”
Collin Allin, Chief Operating Officer of BURRDA SPORT commented – “This is a mile stone moment for our brand as we enter the African club market for the first time. We are very proud to be partnering with the most well-known and successful club in Sudan and look forward to sharing in their success in future. Africa is crazy about football so hopefully this will lead to other amazing opportunities. WE GOT THIS.”
Information about Al Hilal:
Al Hilal is a Sudanese football club founded on 13 February 1930 in the city of Omdurman. The team has been crowned champions of the Sudan Premier League in seven of the past nine seasons, and throughout its history has won the championship 25 times during the league’s 45 seasons and 7 Cups in 24 Seasons – thus making it Sudan’s most successful football team.
2017 is a significant year for the club as it will also move in to one of the world’s largest stadiums, a new 75,000 capacity stadium.
The name Hilāl is the Arabic word for crescent – a name chosen on a night when the crescent of the moon was visible in Omdurman. Also, significantly the club was the first in the world to be named ‘AL-HILAL’.