Qatar Sports Investments (QSI), the parent company of BURRDA SPORT is pleased to announce the appointment of Collin Allin as the sports brand’s new Chief Operating Officer.

Collin brings with him over 20 years of extensive experience from across the sporting goods industry having held senior commercial positions at Puma in South Africa and in the Middle East.  Prior to joining BURRDA SPORT, Collin also represented souq.com, overseeing the on-line retail giant’s sports commercial partnerships whilst also previously successfully launching and developing innovative startup enterprises.

Collin’s experience as an athlete having participated in a range of sports from Triathlon, Cycling, Tennis, Basketball, Swimming, Athletics, Football and Cricket to name just a few will also help guide BURRDA SPORT forward.

Based at the company’s Head Office in Doha, Collin will lead the brand at an exciting time in its next phase of growth through to the 2022 FIFA World Cup Qatar and beyond.